# Swipeo _Turn your product videos into a swipeable, shoppable feed_ Swipeo puts your vertical video on your storefront as a full-screen, swipeable feed, with the products in each clip tagged and one tap from the cart. [See XCO on the Shopify App Store](https://apps.shopify.com/partners/xco-agency-llc?utm_source=landing&utm_medium=app&utm_campaign=swipeo&utm_content=hero_install) ## The video is already shot. It is just not selling anything. Most shops have a folder of vertical clips made for social. On the storefront they end up as a muted autoplay banner, or nowhere at all. - **Video lives on social, where the checkout is somebody else's** → The same clips play on your own domain, and the cart is yours - **A shopper watches a clip and then has to go hunting for the product** → Every reel carries its products; one tap opens them, one more adds to cart - **A theme video section plays one clip and stops** → A full-screen feed a shopper keeps swiping, the way they already scroll - **No idea which video actually moved anything** → Views, add to carts, shares and likes, per reel and per product ## A video feed with a shop attached Everything here is in the app today, on every plan including the free one. - **A swipeable full-screen feed**: Vertical video, one clip per screen, swiped like the apps your shoppers already use. It plays on your storefront, on your domain, in your theme. - **Products tagged on every reel**: Tag products from your catalogue on a reel. Tapping opens a product sheet with variants and price, and adding to cart goes through Shopify's own cart actions so your theme's drawer updates with it. - **Nine looks, and a live preview**: Start from a ready-made look, then fine-tune the colours, icons, corners, type, caption placement and button shape beside a phone preview that updates as you go. - **Analytics that name the reel**: Views, add to carts, shares and likes over the range you pick, with the reels and products that earned them listed in order. - **A media library that does the encoding**: Upload a video, import one by URL, or pull one from your Shopify files. Each one is transcoded to an adaptive stream with a poster frame, so a shopper on a phone gets a quality their connection can carry. - **Sixteen languages in the player**: The player's own interface ships in sixteen languages, including right-to-left Arabic, and picks the shopper's. Your reel titles and captions can be translated per language on a paid plan. ## Four steps to a feed on your storefront - **Add your video**: Upload from your computer, paste a URL, or pick something already in your Shopify files. Swipeo encodes it and takes a poster frame. - **Make it a reel**: Give it a title and a caption, tag the products in it, and choose what the buy button does. - **Put it on the storefront**: In the theme editor, turn on the floating launcher, or drop the carousel or the stories bar into a section. No theme code. - **Watch what it sells**: The analytics page tells you which reels are being watched and which products they are moving. ## By the numbers - **3** — Places to put it in your theme - **9** — Ready-made player looks - **16** — Languages in the player - **1080p** — Adaptive streaming, encoded for you ## What merchants put in the feed - **Product demos**: The thirty seconds that answers what a photo cannot, with the product tagged on it so the answer ends at the cart. - **Campaign landing pages**: A named list gets its own address, so an email or an ad can point at just the summer reels rather than the whole feed. - **Collection pages**: A carousel of the reels for what is on the page, sitting under the grid, opening full screen when a shopper taps one. - **Stories on the home page**: A row of circular thumbnails at the top of the page, the format every shopper already knows what to do with. ## Plans priced by how much you publish - **Basic** — Free. Publish a real feed and see what it does before paying anything. - **Starter** — 9 USD/month. For shops publishing a reel or two every week. - **Advanced** — 49 USD/month. For a deep library and a full year of hindsight. - **Business** — 99 USD/month. For catalogues past a few hundred published reels. ## Questions a merchant actually asks ### Do I have to edit my theme code? No. Swipeo ships three theme blocks you add from the theme editor: a floating launcher that opens the feed from any page, a carousel you drop into a section, and a stories bar. There is also a full-page feed at your store's /apps/swipeo address. Nothing is written into your theme files, so nothing is left behind if you remove the app. ### Where do the videos come from? Yours. Upload them from your computer, import one by URL, or pick a file already in your Shopify files. Swipeo transcodes each one into an adaptive stream with a poster frame, so a shopper on a slow phone gets a quality their connection can carry rather than a spinner. ### How does adding to cart work? In the shopper's own browser, on your own domain. The player prefers Shopify's standard storefront cart action, which means your theme hears the change and updates its own drawer and totals, and falls back to the classic /cart/add.js where that action is not present. ### Can I show only part of my feed on a landing page? Yes. A list is a named subset of your reels with its own public address under /apps/swipeo, so a campaign email, an ad or a collection page can point at just those reels instead of the whole feed. ### What does Swipeo measure, and does it respect consent? It records views, add to carts, shares and likes against each reel and each tagged product, which is what the analytics page reads. If you turn on the marketing pixel, feed events can also be forwarded to Meta, TikTok, Pinterest, Snapchat, X and Google — through Shopify's web pixel sandbox, which does not load it at all until the shopper has granted marketing consent. ### Will the player speak my customers' language? The player's own interface ships in sixteen languages, including right-to-left Arabic, and follows the shopper's storefront language. Your own reel titles and captions are translated in the app's localization editor, which is available on the paid plans. ### Is Swipeo on the Shopify App Store? Not yet. Swipeo does not have its own App Store listing, so it cannot be installed from a search there today. The link on this page goes to XCO Agency's partner page, where our published apps are listed; this page will point at Swipeo's own listing as soon as it exists. ## Your videos are already shot. Put them where they sell. Swipeo turns them into a feed on your storefront, with the products in them one tap away. [See XCO on the Shopify App Store](https://apps.shopify.com/partners/xco-agency-llc?utm_source=landing&utm_medium=app&utm_campaign=swipeo&utm_content=final_install)